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Q4 2016 SOCIAL MEDIA TRENDS REPORT

Discover the top trends in social media marketing for Q4


Kinetic worked with advertisers to deliver 3.2 billion impressions in Q4. Based on that work, we created this report to highlight changing social marketing trends.

  • 40% increase across all advertiser spend quarter-over-quarter
  • 75% of Q4 retail ad spend ran on mobile
  • As engagement rises, video costs declined

The report compares quarterly performance of ad types and objectives across key advertising verticals and social platforms. Download now to develop your brand strategy based on insights from this data.

Kinetic worked with advertisers to deliver 3.2 billion impressions in Q4. Based on that work, we created this report to highlight changing social marketing trends.

DOWNLOAD NOW

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Kinetic Social is a leading data driven, technology-enabled full service provider of social advertising solutions. By combining social campaign data, open web content signals, and social listening, Kinetic maximizes the value of every customer interaction.